[{"id":271378546851,"handle":"1st-birthday","updated_at":"2023-06-03T11:40:34+01:00","published_at":"2021-06-16T14:47:34+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"1st Birthday","body_html":""},{"id":99487449184,"handle":"baby-boy-gift-box","updated_at":"2023-06-04T09:10:19+01:00","published_at":"2019-07-26T12:32:15+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Baby Boy Gifts","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSpoil the new little man in your life with a gorgeous baby boy gift box. Choose from our curated gifts filled with stylish clothing and practically designed accessories. Add a personalised name or message \u0026amp; have it to be a gift to be remembered!\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePlease note, with gift boxes pricing is removed and no invoice is included in the packaging, you will receive your receipt via email. \u003c\/span\u003e"},{"id":264879407267,"handle":"best-sellers","updated_at":"2023-06-04T09:10:19+01:00","published_at":"2021-04-13T12:01:50+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"BEST SELLERS","body_html":"Shop our best sellers! Premium quality products that both parents and little ones love."},{"id":158558814304,"handle":"build-a-gift-box","updated_at":"2023-06-04T16:45:28+01:00","published_at":"2020-01-07T12:48:16+00:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Build a Gift","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBuild a gorgeous baby gift with our 'build your own gift' option! Choose from our premium quality products, all designed in Ireland and add in a special touch with our personalisation service. Add a gift note and we will hand write it for you. Please note all pricing is removed from the items and no invoice is included in the packaging, you will receive your receipt via email. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":158205411424,"handle":"outlet","updated_at":"2023-06-02T13:00:34+01:00","published_at":"2019-12-26T11:02:13+00:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Outlet","body_html":"Shop our outlet, limited sizing available, grab them while they last!"},{"id":411323564244,"handle":"all","title":"Products","updated_at":"2023-06-04T16:45:28+01:00","body_html":null,"published_at":"2023-02-16T10:31:34+00:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"% off)"}],"published_scope":"web"},{"id":210979815587,"handle":"teddy","updated_at":"2023-06-04T09:10:06+01:00","published_at":"2020-08-05T14:53:47+01:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Teddies","body_html":""}]